• Savour a real treat
    Savour a real treat
  • A treasure in every mouthful
    A treasure in every mouthful
  • When excellence is born of a heritage rich in flavour
    When excellence is born of a heritage rich in flavour
  • When excellence goes hand in hand with passion
    When excellence goes hand in hand with passion
  • Or Rouge, the mark of a great breed
    Or Rouge, the mark of a great breed
  • Or Rouge, the real taste of meat
    Or Rouge, the real taste of meat

The « OR ROUGE » sector

Or Rouge is exceptional Limousin beef, it embodies all the values of Excellence thanks to the elegance of the Limousin breed, "the queen of races" according to Joël Robuchon*,  the richness of the Limousin terroir, the passion of those working throughout the sector and the exceptional know-how which is passed on from generation to generation.

 

Our aim is to combine the excellence of a specific terroir, its environment, its people to provide the consumer with the best possible product: tender, and healthy meat that is full of flavour.

It is a responsible and societal approach by the sector that guarantees farmers fair remuneration for their high quality work.

Discover the history behind Or Rouge through the words of those playing a key role in the sector on a daily basis.

* Journées Limousines 2015 in Limoges